Yesterday we had a great meeting between admissions, financial assistance and communications & marketing about the final steps in launching our Net Price Calculator. We spent nearly and hour thinking like families, rather than like college administrators (we have an advantage with three parents hot off the college search) and came up with what I think is a great thank you we will direct at families who complete out Net Price Calculator.
What do you think about this?
“We recognize that your response to these initial results might be hope, excitement, resignation or even defeat. To clarify and complete your understanding of the NPC results, please call Augustana’s admissions office and arrange for your visit. You might bring a copy of your NPC result to add to your conversation here on campus.”
I think this thank you is respectful and acknowledges that the students will have very different reactions to the NPC and we better be ready to respond to all of them. But, the most important thing it does is invite the student into a conversation about with us.
We will fail if we allow the NPC to replace face-to-face conversation about the value of higher education. We have a responsibility to “clarify and complete the understanding” of these results.
Let me know your thoughts and what you are doing.
Kent Barnds a.k.a. @bowtieadmission
P.S. Stay tuned for some drawbacks and benefits of the NPC.