Home » Uncategorized » Where are the enrollment/admissions leaders? Part 2 #highered #admissions

Where are the enrollment/admissions leaders? Part 2 #highered #admissions



I posted the following during the first week of October of 2011 and again this week was startled by the number of senior level enrollment/admissions positions that are open throughout the nation.

Again, I repeat my initial question, where are all of these leaders going and do presidents and boards really understand what’s happening in the profession?


P.S. I have posted the new list of open positions (as of 1-4-2012) below the post.

From post to @bowtieadmissions from October 3, 2011

Once in a while I take a look at the jobs section of The Chronicle of Higher Education to see what’s happening and what’s happened to whom?

(Really, who in higher education doesn’t do this? It’s better than the public record in the local newspaper)

The last time I checked in I was astonished to see how many senior leadership positions in admissions and enrollment are available right now. (You can see the list below).

My astonishment led me to ask the following questions:

  1. Are these new positions?
  2. Are they newly configured positions?
  3. If they are not new, what happened to the person who had been there?
  4. Are these institutions at risk while searching for leadership?
  5. Are there a sufficient number of leaders to fill these positions?
  6. Has the pressure and responsibility of leadership in admissions and enrollment become so great that we need to brace ourselves for higher and more frequent turnover?

All of these are critical questions for our profession and for higher education.

More and more is expected of admissions/enrollment leaders than ever before and I wonder if the expectations are becoming too high?

I wonder if the talent pool is deep enough to withstand all of the shifting around (I suspect it is, but not without some pain)?

Are experienced admissions/enrollment leaders doing enough to mentor and train the next crop of leaders?

Are experienced leaders leaving the profession or just institution?

Do presidents and Boards clearly understand what’s happening in the enrollment/admissions world and the significant shifts underway?

I was once again reminded of Eric Hoover’s excellent article about the changing role of the senior admissions/enrollment leader and encourage you to take a look.

During these challenging times can institutions and higher education withstand all of this messiness in admissions and enrollment?

Is anyone else concerned about this? Is anyone talking about this on your campus?

I think we will also need to ask (for the sake of higher education) whether or not the best talent leave their current institution to take on a new challenge in a world that has become so pressurized?

What are your thoughts?  For me, I have more questions than thoughts right now.

W. Kent Barnds a.k.a @bowtieadmission

Senior-level admissions/enrollment positions available as of January 4, 2012:

Vice President of Enrollment Management, Mount Mercy, Iowa

Vice President of Enrollment Management, Albion College, Michigan

Dean of Admissions, Bates College, Maine

Director of Admissions, University of Illinois-Springfield

Director of Admissions, Alaska Pacific

Vice President of Enrollment, Drew University, New Jersey

Director of Admissions, Ohio State University

Director of Admissions, University of Idaho

Vice President of Enrollment, Westminster, Utah

Vice President of Enrollment and Communication, Earlham College, Indiana

***Google the ads to check out the positions.


  1. Jon Boeckenstedt says:

    The problem, I think, is that too many boards and otherwise intelligent presidents believe that admissions and recruitment is essentially based on operations. This is echoed by the high-priced consultants who have their attention, and who bring cookbooks with pre-fabbed recipes about how to succeed: “Just do this in this way, and the students enroll,” they preach. And sometimes, when there are operational issues contributing to the problem, those tactics work, at least short term.

    But operations without strategy and market awareness is a fool’s game, at best. Fortunately for some, there are a lot of fools playing it.

    • bowtieadmission says:

      As always, Jon, you offer keen and helpful analysis. At some level there are those who continue to believe that admissions is easy work and that a technique that works elsewhere will work anywhere. I agree with you and the need to have (and appreciate) strategists. I suspect that many strategists have given up or are bolting to a place that has a greater appreciation for what they know and what they do. Thanks for you comments and feedback.

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