I recently led a webcast titled “Enrollment challenges 2015 and beyond: Shifting demographics, decreasing numbers and implications for enrollment management.”
The webcast for Paper Clip Communications was a great chance for me to think critically about the profession of enrollment management and the challenges we face. Over the next several weeks, I will opine on each of the following trends/themes that have me thinking.
I hope to identify the implications for enrollment leaders.
The realities I discussed in the webcast and will write about in the coming weeks include:
- We can’t afford what we’ve become.
- Demographic change will lead to significant changes on many campuses and will bring more focus to strategic enrollment planning.
- Alternative selection criteria are likely to take hold and become the norm.
- The VP for enrollment will continue to be on the “hot seat,” which will result in significant enrollment fluctuations and tremendous “churn” in the profession.
- Career Services and outcomes will be as important as financial aid, location, strength of major, and fit when choosing a college.
- Making the class will not longer be an indicator of success.
- New numbers will become the focus for financial aid.
- There will continue to be price and net-price experimentation, but no new model will emerge.
- Effective strategic enrollment management will take on increased importance.
Some of these realties have been discussed widely (demographics); others have not been explored as thoroughly. I plan to look at the implications of these realities to try to stimulate some discussion. I look forward to sharing my thoughts with you and highlighting the implications for our profession, higher ed and for enrollment leadership. I hope you will follow along and perhaps join in the discussion.
Kent Barnds a.k.a. @bowtieadmission